Hello! I'm Keli and I specialize in strategic brand development. Currently, I'm the director of social media for a hospital system. I don't just work in health care, though. My career has spanned lots of fields including journalism, publishing, the art world, LGBTQ lifestyle/rights activism, and advertising.
In these fields I've been an editor, a creative director, a writer, a curator, and event planner. I'm also a working artist which helps drive my creativity. My head fits of a lot of hats and I'm happy to wear them to accomplish anything.
Send me a message if you are looking for a social media expert, or need some consulting advice for your business!
I was hired to create CarePoint Health's Social Media from the ground up. As Director of Social Media, my role involves strategic social and digital marketing for several brands within the system. I've taken the company's social media from disjointed and disengaged with their online community to specifically targeted and active with their target market.
I've taken all social media and quadrupled the followers on Facebook and Twitter in less than two years. I started an Instagram account, as well as a robust Pinterest, created 125 individual Yelp Profiles, and developed our LinkedIn. I also direct and produce videos for YouTube which are then used for digital marketing, and social media pushes. I strategize, monitor, edit, write, and create content for branding, customer service, and SEO.
I also led the rebranding of an entire department of the system and deployed all marketing to refresh it's purpose within the company and the community.
I started a blog for the company and collaborated with our own expert doctors to boost awareness of trending topics in the news and in health and through SEO.
Finally, I love, let me reiterate LOVE, monitoring and learning from analytics to hone the strategy so the correct communication reaches the right audience.
CarePoint Health on Facebook
CarePoint Health on Twitter
CarePoint Health on Pinterest
CarePoint Health on Instagram
I also helped write and promote BYGays to the queer and straight communities. Head on over the the Editorial section at the top for a curated selection of my articles.
We also threw sporsored events like Pool Parties, Fundraisers, and The Official Capital Pride Party. As a team we obtained sponsors including Capitol Pride, Smirnoff, and Vitamin Water. We also organize venues and creatively collaborate with promoters, DJ's, artists, and photographers.
At One Medical Group I worked as a Brand Ambassador and Community Manager. At our influencer events I engaged event goers to let them know about One Medical's mission. Over eight months went to approximately ten events in New York and in San Francisco where I turned attendees into new patients. In a few instances I converted skeptical attendees to patients on the spot using our mobile app. I gradually increased my involvement and became the point person and preferred ambassador for events. I loved going to these events to meet people, chat about the benefits of the company, and act as its biggest cheerleader.
Simultaneously, I worked on developing the company's brand via two social media outlets. I developed our Pinterest from a skeleton into a full fledged outlet for client retention and acquisition. I copywrote Pins and actively sought out influential pinners to develop digital relationships. My third area of brand development invovled research on analytics for Pinterest.
I also developed a weekly Tweet called #HealthyHabit to promote One Medical.
Next, I helped found Vestibule DC, a pop up gallery with accompanying opening event. I reached out to collaborate with PBR for celebration beers for over 600 people and worked with artists to curate a very well attended opening. I also reached out to newspapers and blogs for coverage including Brightest Young Things and Project Pink Line. Here are a few photos from the event.
Finally, while working at the Washington City Paper, I contributed a couple of articles: an art review, and a description of my trials with a DC landlord. As a receptionist, then as a sales assistant, I switched hats frequently. I managed interns, fielded customer service calls, managed distribution and circulation, and organized weekly mailings.
Now, I know this is all very exciting. I'll give you a minute to catch your breath. ............................. Ok, now that we're both calm don't forget to contact me. I'm open to short term realtionships, long term relationships, or even one night events.
You'll find me at kelianaya (at) gmail.com, @kelianaya, or I have a contact tab up on the right side there, which will give you everything you've ever wanted.