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  • A/B Marketing Discrimination Testing?


    *** See below for update

    I've been underemployed now since February and it's reached a point where I need to figure out alternative means to get my resume in front of people. I've applied to over 700 jobs now and have only a handful of phone interviews and just a couple of in person interviews. I'm not sure what's going on but I'm going to do some A/B testing to see what might be the cause.

    I was inspired yesterday by the video above to see if there is some sort of discrimination involved in the hiring process. Yes this is aggressive, yes this is political, yes I hope my future employers see this.

    My name is Keli. Like Kelly which is typically a woman's name. I've decided today to change all my online profiles and resume to just Joseph, my first name. My friend/mentor/previous supervisor Angel Rattay said, "If you did get a response, would you want to work at a place that would discriminate against a woman?" No, I wouldn't, but I think this is an important test to see if that actually could be the cause of my job response dearth.

    Stay tuned, let's see what happens!

    *** Update 1/7/2018

    This test began in 2016 and it's now 2018.

    This test blew my mind. I changed my name and immdiately got 6 interviews set up for the next week, which was the same amount as the previous 8 months. WILD! I even started talking to different women friends about this and found that some even change their names to just initials with their last name so they could even get a call for a phone interview.

    I will say that there could be a variety of issues that could have affected not getting interviews. My career history is pretty specific even though marketing is similar across industries. Seasonality could also have been a factor, but I might rule that out since I had been looking for about 9 months.

    Overall, though, it seems pretty suspect that I would get 6 interviews in one week immediately after changing my name...